Can Tho elevates image in France

  • by VNBUSINESS
  • October 04, 2014

The Can Tho City People’s Committee met with the Business Association of High Quality Vietnamese Products on October 2 to promote all around cooperation with France and seek to enlarge overseas markets for local businesses. 

At the meeting, Vu Kim Hanh, President of the Business Association of High Quality Vietnamese Products said small and medium sized businesses suffer from competitive disadvantages largely due to shortage of working capital.

The lack of working capital leads directly to shortage of funds to maintain adequate inventories, lack of funds to invest in more modernised equipment and lack of funds to properly market businesses products to both domestic and foreign markets.

She emphasised the need for local businesses to expand to foreign markets, especially the French market in which the association has worked tirelessly to boost trade exchange.

Through the association, two Vietnamese brands banh tet (cylindric glutinous rice cake) and banh xeo (Vietnamese crepe) have gained in popularity among French consumers, she said.

Dr Antoine Tran Anh Tuan, Head of the Sustainable & Innovative International Tourism (SINTOUR) programme in turn said Vietnamese tourism, especially in the Mekong River Delta region has great potential for cultivation in France.

The SINTOUR programme is designing training courses to improve sales skills for Vietnamese businesses and has selected several provinces in France to form strategic alliances with Can Tho.

The association is also striving to develop community tourism and promote Vietnamese culinary arts to French friends in order to stimulate French tourism to the region.

Truong Quang Hoai Nam, Vice Chairman of Can Tho’s People’s Committee expressed his confidence that trade promotion activities will bear out and elevate the image of Vietnamese brands in French markets.

Source:  VOV

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